Agenda
Collective bargaining is seen as the most important labour relations initiative a unionized employer undertakes. It is a major event that will directly and indirectly impact the success of a business.
At this Advantage session attendees will learn:
- The legal rights and limits on employer communications
- How to prepare a detailed and effective negotiation communications plan, including micro and macro communications for various audiences
- The use of social media, including dedicated websites, blogs, twitter and the importance of speed
- Ethical considerations when communicating during collective bargaining
- Determining who communicates what and when
- When to be proactive, reactive or both
- How to evaluate the effectiveness of your communications including establishing processes for gathering information and the use of Trusted Advisors
- Examples of effective negotiation communications
- How to develop a communications checklist and plan template