Conference / Seminar

Strategic Communications and Collective Bargaining

Event Details

September 16, 2015
8:30 a.m. - 10:30 a.m.

Hicks Morley Toronto Office
77 King Street West, 39th Floor
Toronto, ON


Collective bargaining is seen as the most important labour relations initiative a unionized employer undertakes. It is a major event that will directly and indirectly impact the success of a business.

At this Advantage session attendees will learn:

  • The legal rights and limits on employer communications
  • How to prepare a detailed and effective negotiation communications plan, including micro and macro communications for various audiences
  • The use of social media, including dedicated websites, blogs, twitter and the importance of speed
  • Ethical considerations when communicating during collective bargaining
  • Determining who communicates what and when
  • When to be proactive, reactive or both
  • How to evaluate the effectiveness of your communications including establishing processes for gathering information and the use of Trusted Advisors
  • Examples of effective negotiation communications
  • How to develop a communications checklist and plan template
This organization has been approved as an Accredited Provider of Professionalism Content by The Law Society of Upper Canada.
Total CPD = 1 hour 30 minutes (1 hour, 15 minutes Substantive, 15 minutes Professionalism)